World Wise What to Know Before You Go
Targeting Americans doing business throughout the world this book bridges the gap between buttoned-up culture textbooks and flippant how-to guides. World Wise What to Know Before You Go can be considered a study guide for global business and covers topics from cultural differences in business, world history to practical advice for the global traveler striving to understand what they call “foreign” business etiquette. It is suitable for both experienced professionals and newcomers interested in developing their cultural competence, a key skill for building global business success.
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“The book is so comprehensive. An impressive book for reference and discussion. The standard of research and writing is consistently high.”
— Beverly Cathcart QSM JP, Executive Officer, Functions and Protocol, New Zealand Parliament
"This book is a gem!"
Sophia Stewart, Director Mobile Operations & Marketing, Hearst Magazines