Too often global business projects are complicated or disrupted by misunderstandings due to lack of information about culture driven business practices. Being able to work effectively across cultures demands more than knowing how to appropriately give and receive a business card and how to dial an international call. Knowledge of values, history and cultural fundamentals are required to operate effectively in a global setting, to bridge the cultural communication differences.

We work with clients to improve their skills in business communication for the global environment. One element is the programs we created to focus on the question: Why do they do that? Participants learn the reasons behind the actions of their global colleagues, partners and clients.